A horde of Tanooki Marios will be at the Westfield Horton Plaza in San Diego this Friday, November 3rd between 12:30P.M.-1 P.M. While the press release does not make any mention of any giveaways or swag, it does say that ‘consumers will enjoy a surprise performance by dozens of Marios’ and ‘fun opportunities for highly visual b-roll and photography.’

Bowser has opened advertising space on his castles. Hey, those minions don't work for free.

Here is the official press release:

SAN DIEGO ON ALERT FOR MASS MARIO SIGHTING
AT WESTFIELD HORTON PLAZA ON NOV. 4

Consumers Enjoy a Surprise Performance to Celebrate
Upcoming Launch of Super Mario 3D Land Game

WHAT: Be on the look-out in your city for dozens of Marios dressed in Tanooki ears
and tails to celebrate the upcoming launch of the Super Mario 3D Land™
game for the Nintendo 3DS™
hand-held system. Marios will leap from the
Mushroom Kingdom into the real world for a special one-time appearance
that San Diego-area consumers won’t want to miss.
Super Mario 3D Land is the first Mario™ game created for Nintendo 3DS
and launches on Nov. 13. It is the next evolution of Mario game play with
the return of the fan-favorite Tanooki Mario, the game uses 3D visuals to
deliver classic Mario action with enhanced depth, distance and speed, all
without the need for special glasses. To date, more than 262 million Super
Mario games have been sold around the globe, making it one of the world’s
most widely enjoyed video game series.

WHO: Dozens of Marios, consumers of all kinds

WHEN: Friday, Nov. 4
Sometime between 12:30-1 p.m.

WHERE: Westfield Horton Plaza (near Broadway Circle entrance)
324 Horton Plaza, San Diego, CA 92101

VISUALS:
- Consumers enjoying surprise performance by a dozens of Marios
- Fun opportunities for highly visual b-roll and photography